Let’s start at the very beginning.
A very good place to start. IYKYK. Every hero has an origin story. Here’s mine.
I began my career with Singapore’s #1 Nightclub, running events and executing partnership deals. The never-ending party taught me to care about producing quality work, without taking myself too seriously. It also taught me that coffee basically solves every problem.
Planning events for hormonal young adults in a dark environment with free-flowing alcohol sharpened my ability to always think three steps ahead and be prepared to adapt at lightning-fast speed. I made my way through the F&B scene, moving on to pubs and bars, finally landing at a lifestyle hotel.
There, management allowed me free rein to play with offline marketing ideas and tactics that I had been finessing through my career in F&B Marketing, and applying them in a hotel setting. I went wild with events and partnerships, clinching deals with nationwide events and brand names, a feat unseen in the industry, especially with a smaller brand.
Staying ahead of trends and whipping up quality campaigns, communication strategies and promotions at breakneck speed was second nature. We launched 2 to 3 promotions a month, with a bare boned team of 3, taking on all aspects of the marketing spectrum in-house!
I mentored and coached team members who went on to achieve greater success in the industry and beyond. And now, I’m looking to do the same for you and your marketing team.